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Translation is not just about translating content.  It also includes understanding the cultural context while translating. Translators need to understand the whole culture that uses a language if they want to provide an effective translation service. As a business in the globalized world, you need a translation service that understands this.

If you are operating in the U.S, and you want to address Japanese markets, you will need a translation service that understands the cultural context. Even a graduate of an American university holding a degree in Japanese would be at a grave disadvantage compared to a natural born native speaker as regards really knowing all the nuances of the Japanese culture. Your marketing efforts could be in vain if you miss on this factor. Here are the many reasons cultural considerations matter in translating content:

1. Accuracy

If you want an accurate translation, you need to hire a translation service that considers cultural nuances. They will provide you with 100% accurate translation that will contain no marketing blunders. Every culture has sensitivities that need to be kept in mind while translating.

At Reliable Translations, we have experienced translators that understand the cultural context of the language they are translating, and we select translators who are translating into their native language. That is why our clients receive the highest quality translations that help them succeed in the global world.

2. Understanding Cultural Differences

Culture includes languages, ideologies, religions, literature, art, and even the local slang of the teenagers. When a translation is crafted, all these factors need to be taken into account. One small blunder can badly impact the entire marketing campaign.

What is acceptable in your culture may not be acceptable in the new market you are targeting. At Reliable Translations, we focus on our customer service, and our translators perform deep research and analysis. They do this so we can understand cultural differences and provide a translation accordingly.

You will receive an error-free translation that is correct politically, shows understanding of the people’s ideologies, and factors in their entire culture. It will allow you to easily enter the new market you are targeting.

3. Localizing Your Content

Translating content for international audiences involves localizing content to suit the region receiving the communication. Care is needed to ensure the translation of the source message doesn’t offend the international audience. Localization modifies the translated version as needed to fit with local customs and culture.

Once localization is done, the content is suitable for new prospects and clients and is highly accurate. Your campaign will suit your new audience, and you will get responses you would not receive with a “generic” version. Reliable Translations offers localization with their professional translation service.

We are service-oriented, and we provide a full range of translation services to our clients. If you are addressing an international audience, our impeccable translation service is all you need.

Final Words

Cultural considerations are an important consideration when targeting an international audience. It will enhance your campaign and ensure that you are doing everything right. If you plan to grow your business internationally, please feel free to get in touch with us now.

Reliable Translations will give you the best translation solutions so you can have everything you need for your international marketing campaign.

An engaging online presence is crucial to building your business internationally. According to a recent study, content marketing generates three times more leads than search engine marketing, so your blog is a valuable resource for targeting your international audience.

If you plan to enter the international market, here are some ways to execute your strategy using a multilingual blog.

1. Successful Content Strategy

You need to have current knowledge of your target audience’s culture and customs before you translate posts. If any existing posts might cause offense or wreak marketing havoc, you need to edit or delete them. Localization is the most important aspect of a successful content strategy.

If you don’t know how to accomplish this, you can rely on the expertise of Reliable Translations. We will ensure that the translation is wholly suitable for the locale addressed. We will translate your content flawlessly for that specific audience.

2. SEO

Search Engine Optimization (SEO) is one of the key elements that go into creating a blog. If you are optimizing your blog to suit your new target audience, you will have to do at least these 3 things:

• Localize URLs
• Redo keyword research
• Replace existing keywords

It would help if you had a dedicated URL for every version of your multilingual website and blog. Having these will allow you to position higher on search engines, and you will focus closely on your audience. Reliable Translations can help you translate and optimize all your blog and website content.

3. Promotions

There is no real value in translating your blog and content if you don’t promote it through your marketing channels. You can promote your content through multilingual email marketing and social media platforms. Such promotion will allow your audience to find you and your offerings easily.

Your efforts should not stop at translating your content. They should also be directed towards promoting your multilingual content to get the most from it. Choose only a quality translation service company to help translate your content accurately.

How to Begin a Multilingual Website and Blog

Localization is one of the key elements for translating your website and blog to suit your new target audience. This localization process should be left to professionals. You will need a high-quality and trusted translation company to translate and localize your website and blog.

That is where Reliable Translations excels. We are one of the leading translation service companies that can provide translations to businesses anywhere in the world. We are service-oriented, and we emphasize providing the best customer service.

We leave no stone unturned to provide the best translations that consider the culture of your target audience. Our translators are certified and trained to boost your business success through their skilled translation. For more information on the full range of language services we offer, please feel free to get in touch with us now.

It is not easy to find the best translation service. There are many businesses out there that claim to provide great service. However, not all of them deliver on their promise.

Always look at the following 3 factors to be sure you are hiring the right translation service for your business:

1. Experience

When hiring your translation service, it is essential to look at their experience. Services that have been in the industry for a long time will provide you with the most effective translations. They understand the different requirements and will fulfill them in a timely manner.

Only a very experienced service should be at the top of your short list, because such a service can assist you best to expand your business. Reliable Translations has been in the translation industry for over a decade and understands the needs of its clients. You can count on our experience to provide you with expert translation services.

2. Customer Support

It is routine, but very important to be able to contact your service providers with questions or concerns that come up. For productive interactions, and to save your time, you should look for a service that provides excellent customer support. There should be a contact number with someone actively attending to it, who will respond, an email address you can reach and receive a prompt reply, or even live chat support (as opposed to a chatbot).

After all, you may be dealing with a provider from a country on the other side of the world, and you might need an urgent document translation. That is where Reliable Translation comes in. We are available 24/7 for our customers to provide them with whatever support they need.

Our focus on the customer’s experience with us helps us to fulfill their needs and provide them with accurate solutions at all times. Our customer support team is always available to help you out.

3. Certifications

The right translation service will have translators with suitable qualifications and training. When choosing a translation service, you should always ask how qualified they are to provide you with the exact service you need.

If the company has not specified qualifications, you should ask them so you can know what you are paying for. At Reliable Translations, our translators have a wide range of certifications and training, and we will select from our roster the most suitable for your needs. A translator who has specialized in and been awarded for translating mostly Science Fiction would not be a great choice for translation of accounting documents for a corporate takeover!  We can provide you with the right selection so you can have peace of mind.

We insist that our staff provide error-free translation, and we use tight quality control to ensure it is excellent. You can count on us to fulfill your translation needs.

Final Words

These are the top three factors you need to consider when choosing the right translation service. Reliable Translation meets this criterion and provides its clients with much more. We are service-oriented and customer-oriented because we believe in providing the highest quality service.

For more information regarding the full range of the translation services we offer, feel free to get in touch with us.

The modern technological world has increased the need for translation and interpretation services. It can be challenging to determine which service is the best fit for your business. That is where Reliable Translations comes in.

Our service allows businesses to break all cultural and language barriers to enter a new market swiftly. Our experts can ensure your business is a success and you stay ten steps ahead of your competitors. This is how our service can help your business thrive.

1. Service Orientation

Reliable Translations is a service-oriented business. That means our focus is always on the service we provide. We stand out among translation service companies. Our primary aim is to provide an error-free translation experience.

Our experts understand both language and culture. Translation is an art that must align with the culture where the business operates. Without such awareness, there is a strong chance you may end up offending someone.

Reliable Translations always focuses on a well-rounded service, customized for your specific readership. We ensure our experts understand the culture so your business can avert marketing and communication blunders.

2. Customer Service

Customers are the backbone of any business, and we value ours. Our team is always available for you, and you can contact us if you have any issues or queries. They will do their best to resolve any issue fast and provide hassle-free service.

Our representatives are available 24/7 for you to contact them. Any time you have a question regarding our interpreting or translation service or need help, they will be there for you. We pride ourselves on providing the best customer service experience.

3. Interest in Business Communications

When we take on clients, we always work at making sure communication channels are clear from the start. Without clear communication, service suffers.

We will work with your communication preferences so that everything can flow seamlessly and flawlessly. Once we have established our working basis, our exchanges become effortlessly comfortable, and we will be able to offer our translation and interpreting services very smoothly. It will allow us to coordinate and cooperate so you can transact business globally without any hassle.

Final Words

These are the top three ways Reliable Translations can help your business succeed in the globalized world. With our service, you will never have to worry because we make sure you get the best. Our qualified experts will provide the best translation and interpreting service in context for that culture and language, so you can seamlessly enter any new market.

For more information on the services we offer, feel free to get in touch with us now.

A multilingual marketing strategy is basically a marketing approach using more than one language to promote a product. The core purpose is to translate the original content into languages used across the world. It is vital to know that the translations must align to the cultures and people addressed; a professional translator must be oriented to localization for your exact market. Usually, the first step taken while implementing such a strategy is to translate website content. Here’s why:

1. Customers connect when addressed in their native language

Audiences who are bilingual prefer to speak their native language, even though they have a basic understanding of English. Factually, people tend to attach to and be attracted by those things which connect to their mother tongue and culture. In marketing when content is in their native language, people automatically feel more comfortable, and in this way, businesses may build closer relationships with their customers or potential customers. People admire content that directly communicates to them.

2. Internet content exists in many languages

While there are many people who speak the English language, other languages are spoken and preferred by billions of internet users. This fact presents wide ranging opportunities for marketers who need and want to enter additional markets. Their product’s message, translated into the native language of those people, opens the door. Clearly, English is not the only important language on the internet.

3. Helps to build trust

The foundation of any relationship is ‘trust’, whether in business or personal life. When you show an effort to translate your content into their native language, people see that commitment and are more likely to accept the message, trusting you more, since you have cared enough to satisfy their needs. More importantly, this trust must be established remotely, because you cannot interact with your online customers in-person. Opting for a good translation company can assist with this trust building factor in marketing.

4. Competitive advantage over your competitors

How can you present your unique viewpoint to place and keep yourself at the top of your game? Customers enjoy seeing your creative efforts to offer your goods or services to them as something they need, and they very often make their purchasing decision on this basis. Every business does some marketing, but having your marketing content really understood world-wide can help you to stand out. Contact Reliable Translations for proven expertise and experience in translating and interpreting with a professional treatment of cultural norms anywhere in the world.