Entering a new market is never easy. Your website is the visual identity for your business and is visible to people all over the world. It is vital to provide consumers the ease they need.
An investment in website translation enables your local and global customers to understand your brand. Here are 5 great reasons to translate your website content.
1. Gaining Popularity
In the age of globalization, brands need to be understandable widely. More than 70% of consumers spend most or all of their online time on websites that display in their native language.
If your website is not available in their own language, a foreign language consumer will not spend much time on it. This can severely limit you or lock you out from that market. To be known across borders, invest in professional website translation.
2. Your Competitors Have a Multilingual Website
If your competitors have a multilingual website that caters to audiences all over the world, you should too.
Don’t let your competitors capture market share uncontested. Website translation makes it much more likely that the readers will be able to be reached and reach back to you.
3. Help With SEO
Your website is not just about selling your products, but it allows you to communicate and engage with customers through the power of Search Engine Optimization.
Translated content will require keywords in the customer’s language, customized to the culture of that market so you will rank high in searches. Translators are attuned to the cultural differences that can make one keyword a goldmine, but another a dud.
Reap the full benefits of SEO with a multilingual website.
4. Increase Awareness and Reach of Your Brand
To increase both your brand reach and public awareness, target a wider range of markets.
With translated content, you will be educating existing customers, prospective clients, partners, and distributors about your brand. This will magnify the results from your web presence.
5. Providing Support
If you are already doing business on a global level, having a professionally translated multilingual website is a must. You need to provide native language support to international customers so they can really receive your messaging. A toggle switch to shift to a machine translation is far from adequate.
Clients need to be able to read product descriptions, shipping details, payment options, and much more in their own language. Any misunderstandings due to no or poor translations defeat your purpose in entering an international market. A set of clearly translated and posted FAQs can also avert a tremendous amount of stress on your support desk personnel and be very cost effective.
Final Words
No business in the 21st century can survive without a multilingual presence, and you should jump on this bandwagon too.
If you want a professional translation service, feel free to get in touch with us now. We will be happy to assist you.
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